What does "REALTOR®" signify in real estate?

The term "REALTOR®" specifically refers to a licensed real estate professional who is a member of the National Association of REALTORS® (NAR). This designation signifies that the individual adheres to NAR's strict code of ethics and standards of practice in their real estate business. Being a REALTOR® not only implies that the professional is qualified and licensed to engage in real estate transactions, but also indicates a commitment to respectable practices within the industry, which can enhance their credibility and professionalism in the eyes of clients and the public.

This distinction is important because it sets REALTORS® apart from other real estate practitioners who may not be members of the association and thus may not be bound to the same ethical guidelines. It also allows clients to identify individuals who are dedicated to ongoing education and professional development in the field of real estate.